Build Stronger Buyer Relationships — Faster.

The Buyer's Perspective

Insider insights, buyer-led coaching, and a community built to help reps win at retail — without the guesswork.

NEWSLETTER

Wishing You Could Get More Accepted Items, But...

Struggle to get buyer Response?

**Unsure how to pitch your product the right way?**

Feel overwhelmed navigating category reviews?

Keep hearing “not now” without clear feedback?

Wonder what buyers are really thinking behind closed doors?

Get insider access to real buyer insights, weekly strategy calls, and a supportive community of reps, brokers, and brand leaders working with chain retailers.

Join The Buyer’s Perspective Community to get more placements, build trust faster, and gain traction with retail partners.

Who Is This Community For?

Sales Reps in Training

Brand Sales Reps

Key Account Managers

Broker Sales Reps

Start building real retail traction — in just 4 weeks.

The Buyer’s Perspective is for sales reps, brokers, and founders ready to stop guessing and start executing with clarity.

Learn from a real Buyer who’s managed hundreds of brands and categories

Understand how to plug into buyer systems and timelines

Cut through the fluff — focus on what actually moves the needle

Build trust and relationships with buyers who want to say yes

Stop Guessing. Start Executing

1M+ Hours

Chasing Buyers for answers

Don't be the rep chasing buyers

Reps waste hours chasing buyers and don't understand why they aren't getting traction. We give you the inside information to reduce the friction in Buyer relationships.

Decades

Of Buyer Experience

Backed by Real Buyer Insight

Get access to what buyers actually care about — from someone in the chair. Weekly calls, real feedback, and practical templates.

>90% Reps

…have never been told why their pitch was denied

A Community That Has Your Back

Inside the community, you’ll connect with other reps, get insights directly from buyers, and stay sharp with weekly content focused on what actually matters at shelf.

Whether you're prepping for a meeting, troubleshooting a promo, or just trying to make sense of a reset — this is where you get real answers from people who live it every day.

This isn’t just a place to learn. It’s where reps get better — together.

Don't Do It Alone

See What’s Inside

the Community

Watch how the platform helps reps connect, learn, and grow — all from a buyer’s perspective.

Real Reps, Real Wins

89%

Execution Confidence

98%

Ways to Plug Into the Buyer's Perspective

Whether you're just getting started or ready to level up your team, here's how we help CPG reps sell smarter, faster, and with more buyer trust.

Weekly Focused Newsletter

Stay Sharp with Weekly Insights

Free tips and real buyer feedback — sent straight to your inbox every week. Built to help you pitch smarter and avoid the common traps.

Community Membership

Get Coaching. Ask Questions. Level Up.

Join the weekly calls, access the course library, and connect with other reps who are doing the work. It’s everything we wish existed years ago.

Enterprise for Teams

Get The Whole Team Involved

Onboard faster, reduce friction, and improve team execution with group access. Includes call replays, buyer insights, and Team resources.

Partner With The Buyer's Perspective

Get The Whole Team Involved

Support CPG reps through education or training? Let’s team up. Partners get group discounts and exclusive tools to share with their network.

Meet the Buyers Behind the Perspective

Join the community and hear directly from the people making the decisions.

The Buyer’s Perspective isn’t just theory — it’s built by current and former retail buyers who’ve sat through thousands of pitches, planned hundreds of sets, and managed categories across multiple departments.

Inside the community, these buyers:

➡️Share what makes a rep memorable (for better or worse)

➡️Give feedback on real-world pitches and follow-ups

➡️Join live calls to answer the questions reps don’t know they should ask yet

➡️Help raise the standard across the industry

You’ll learn what matters before the meeting, what happens

after you leave the room, and how to stop guessing what buyers actually want.

ROBERT JOHNSON

HANK SCHRADER

MIKE ERMAN

KIM WEXLER

Choose the Plan That Fits Your Role

SEE OUR MEMBERSHIP PLANS

Whether you're just getting started or managing a team, there's a way to plug in and grow with The Buyer’s Perspective.

FREE

Weekly Insights From A Current Buyer

Weekly Newsletter
Real-world retail insights
2-3 Relevant tips every week
Communication Hacks
Free Resources

I Want This

$79

MONTHLY

Full platform access for individual reps

Weekly Newsletter
Weekly live coaching & Q&A calls
Access to all courses & templates
Buyer feedback and strategy tools
Community chat with buyers

Contact For

Details

Full platform access for teams 5+

All community benefits for your whole team
Group discounts (5+ users)
Private onboarding
Monthly strategy call (10+ users)

Get $1,350 Worth of Training, Tools, and Support for Just $79/Month!

Take action today and create Buyer relationships that deliver results

The “Better Rep, Better Results” Commitment

You’re making a commitment to sharpen your skills and show up differently for your Buyers — so we’re making a commitment to support you.

Join the Buyer’s Perspective Community, attend the live calls, explore the tools, and engage with other reps who are building just like you. We’re confident you’ll find value from day one.

Here’s our promise to you:

➡️ No long-term lock-in: Cancel anytime.

➡️ You’re always in control.

➡️Easy to try: If it’s not a fit, cancel before your next billing cycle — no hassle, no pressure.

The only risk? Not showing up.

If you do the work, ask questions, and apply what you learn — you’ll build better buyer relationships, faster.

Because when reps get better, we all win.

Straightforward. Practical. Backed by Real Buyer Experience.

If you show up, ask questions, and apply what’s inside this community — you'll start building better buyer relationships, faster.

No fluff. No hype. Just real insight, real tools, and real support.

This isn’t a theory-based course. It’s built by a buyer, based on what actually works.

Real Insights, Real Impact

HEAR FROM OUR MEMBERS

Robert Broome | Mooski Snacks

The community is led by Robert Johnson - an experienced buyer who generously shares his best advice and tips from a buyer's perspective. As the founder of a brand, there is nothing more valuable than getting feedback directly from a buyer.

Shannon Miller | Cafe Yumm!

The content is extremely helpful and timely for where I'm at in CPG.

Michael Rubin | Toby's Family Foods

Excellent emails! -- engaging, funny, and poignant. Thank you!!

Sarah Casagrande | Generation CPG

Your topics are timely and easy to read. Bravo.

Nathan Keane | Goodwolf Probiotics

Bro, I can't thank you enough. I know you're super busy. Your help and guidance means a lot.

Christian Khalil | Yaza Foods

Initially, we had a very similar deck presented to every retailer. We also would submit to every retailer coming our way. This is also the case for trade shows.

Now, we are proactive. Ahead of trade shows, we make a shortlist of target retailer buyers we want/hope to see. We choose the ones where we believe Yaza would perform. We have specific decks tailor made to retailers showing them why they need Yaza.

This has been a game changer. Instead of Yaza trying to get into that retailer, it turned the tables to the retailer wanting Yaza in.

STILL HAVE QUESTIONS?

Frequently Asked Questions

Who Is Buyer's Perspective For?

This community is built for CPG brand reps, founders, and brokers who are selling into chain retail. Whether you’re new to the game or have experience but want to improve your process, this is where you’ll sharpen your skills and build stronger buyer relationships.

Why Should I Make The Commitment?

Because buyer relationships drive everything. When you understand how buyers think, communicate more clearly, and deliver what they need — your approvals go up, your frustration goes down, and your brand grows faster.

What Does It Cost?

You can start for free with our weekly newsletter.

The Buyer’s Perspective Community is just $79/month — with zero long-term commitment. Similar retail sales training programs can cost thousands of dollars, but we’ve intentionally kept this affordable so more reps and brokers can access high-level support.

You get weekly live calls, expert resources, private coaching threads, and real buyer insights — all for less than the cost of one lost opportunity.

How Long Do I Have Access to The Buyer's Perspective Community?

As long as you’re subscribed, you’ll have full access to everything — including replays, templates, community discussions, and all future resources. Stay subscribed to keep enjoying all these benefits. Cancel anytime, no pressure.

What's Your Refund Policy?

We don’t offer refunds for the Buyer’s Perspective Community — but we’ve built it to be low-risk and easy to manage:

➡️ Cancel anytime with just a few clicks.

➡️ No long-term commitment — you’re always in control.

➡️ If it’s not the right fit, just cancel before your next billing cycle and you won’t be charged again.

We’re confident in the value we bring, and encourage you to jump in, use the resources, and join a few calls before deciding.

Stop Guessing

Start Building Better Buyer Relationships Today!

You were meant to grow.

But growth doesn’t happen in isolation. Don’t spend another month feeling stuck or ignored by your retail buyers.

The Buyer’s Perspective gives you real-world insights, tools, and support from those who’ve sat in the chair — so you can get faster answers, better results, and more wins.